Eastern Promises Pilsner - Craft Beer

Eastern Promises Pilsner is a brand that was created as part of a tiered packaging system we developed for Russell Brewing. Designed to appeal to a discerning pilsner drinker, the imagery offers a modern take on the traditional Eastern European origins of this style of beer.

Client: Russell Brewing Co.
Role: Strategy / Art Direction / Illustration / Creative Execution / Product Photography / Production Setup & Oversight