Angry Scotch Ale - Craft Beer

Atmosphere developed the strategy, brand identity, packaging design and collateral material for the Angry Scotch Ale brand as part of an overall tiered packaging system designed for Russell Brewing. Highlighting the lineage of the beer style, this brand helped position the brewery as a specialty brewer and is one of the brewery's most popular selling beers. 

Client: Russell Brewing Co.
Role: Art Direction / Illustration / Creative Execution / Product Photography / Production Setup & Oversight