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Blood Alley Bitter - Craft Beer

Russell Brewing is a premium craft brewery in British Columbia. We developed the Blood Alley Bitter brand as part of a tiered packaging system we designed for the brewery's entire product portfolio. Inspired by a notorious alley in Vancouver's east-side, this brand was instant sales success and continues to be a top selling beer in the region today. 

Client: Russell Brewing Co.
Role: Strategy / Art Direction / Illustration / Creative Execution / Production Setup & Oversight